[tweetmeme source= "blurayreporter" only_single=false] Research from the British Video Association (BVA) looking at how best to communicate to consumers what is included in multiformat Blu-ray Disc packages has been published this week. With some Blu-ray products now also including a DVD and/or digital copy, the BVA asked over 1,500 consumers which packaging best communicated what [...]
Posts Tagged ‘research’
Blu-ray awareness increasing in Germany
Published March 31st, 2010The perception that Blu-ray is the new standard in home entertainment is spreading, with a new German survey finding that 91 per cent of video buyers understand Blu-ray to be the best way to bring high definition pictures to a home cinema. The survey by GfK demonstrates that awareness of the Blu-ray format has spread [...]
Q4 sales boost for Blu-ray
Published January 14th, 2010The Hollywood Reporter is reporting that US sales of Blu-ray Discs increased by 35% in the fourth quarter of 2009, compared to the same period in 2008. Stats from the Digital Entertainment Group (DEG) show that 38.6 million Blu-ray Discs were shipped, with revenue from sales increasing by 70% and revenue from rentals rising by [...]
Thanksgiving brings US BD boost
Published December 16th, 2009Although this is the BDA’s European blog, recent sales figures from the US warrant some attention. The Friday following Thanksgiving, known as ‘Black Friday’ in the US, is traditionally one of the biggest shopping days of the year. Retailers across the country open early and often offer great value deals to mark the start of [...]
Britain stuck in a tech time warp?
Published October 19th, 2009Research released today by the British Video Association (BVA) has suggested that the average British living room is stuck in 1992, often featuring an array of outdated technology including VHS recorders and cassette players. The study of over 2,000 Brits revealed that while seven per cent of households are equipped with the latest consumer technology, [...]
Blu-ray Disc continues to go from strength to strength in Europe
Published August 19th, 2009Close to one in ten homes across Europe will be Blu-ray enabled by the end of this year, according to a report issued today by Futuresource. With falling prices, increased retail promotion and growing awareness all helping to drive Blu-ray Disc demand across the continent, the report predicts that this figure will continue to rise. [...]
UK BD sales continue to rise despite recession
Published July 29th, 2009Figures released by the British Video Association and the Official Charts Company have revealed that demand for Blu-ray Discs in the UK is growing, with sales at the half-year mark up 231% over the same period in 2008. Hannah Conduct, Marketing Manager at the BVA, said: “The continuing success of Blu-ray is testament to the [...]
Blu-ray boom in Benelux
Published July 8th, 2009The recession may spell bad news for the global economy, but there are positive signs for the home entertainment industry. Statistics released by international market research company GfK reveal that sales of Blu-ray Disc players in the Benelux region since the start of 2009 are five times higher than the same period in 2008. In [...]
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