David Fincher’s classic Fight Club celebrates its 10th anniversary this year with its long-awaited debut on Blu-ray Disc. To mark the release, two special websites have been created to immerse fans in the world of the film. WelcomeToFC.com integrates with your Facebook profile and gives it a Fight Club style makeover, while FightClubExperience.com allows visitors [...]
Posts Tagged ‘Marketing’
Blu-ray Disc Film Festival wows Milan
Published November 2nd, 2009Last  month the Blu-ray Disc Association arrived in Milan for its Italian film festival. The event was a huge success, attracting over 50 journalists and 1,000 members of the public over four days. Hosted by Stefano Scauri, President of the Italian Blu-ray Disc promotion group, the festival featured an impressive walled display of HDTVs and [...]
British Video Association launches £1 million Blu-ray marketing campaign
Published September 10th, 2009The British Video Association (BVA) has announced that it is set to launch a £1 million through-the-line marketing campaign to raise awareness of the benefits of the Blu-ray format and the new BD releases taking place in the run-up to Christmas. The campaign, launched by the BVA on behalf of Sony Pictures Home Entertainment, Twentieth [...]
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