Research out from Kantar Worldpanel has shown that the British Video Association’s ‘What are you waiting for?’ TV advertising campaign from Q4 2009 was successful in raising awareness of the benefits of the Blu-ray format in the run up to Christmas. Kantar World panel found that the campaign, which ran across all major UK TV [...]
Posts Tagged ‘blu-ray data’
Q4 sales boost for Blu-ray
Published January 14th, 2010The Hollywood Reporter is reporting that US sales of Blu-ray Discs increased by 35% in the fourth quarter of 2009, compared to the same period in 2008. Stats from the Digital Entertainment Group (DEG) show that 38.6 million Blu-ray Discs were shipped, with revenue from sales increasing by 70% and revenue from rentals rising by [...]
Second Futuresource report shows growing momentum for Blu-ray Disc
Published November 27th, 2009A new report on the European market for Blu-ray Discs and players has been issued by Futuresource. In the second quarterly report (details on the first can be found here), Futuresource found that overall sales performance of both players and discs remains in line with expectations. Player sales are running close to three times 2008’s [...]
Blu-ray Disc continues to go from strength to strength in Europe
Published August 19th, 2009Close to one in ten homes across Europe will be Blu-ray enabled by the end of this year, according to a report issued today by Futuresource. With falling prices, increased retail promotion and growing awareness all helping to drive Blu-ray Disc demand across the continent, the report predicts that this figure will continue to rise. [...]
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