Archive for the ‘Marketing’ Category

CES Round-up – Part two

Published January 20th, 2011

[tweetmeme source= "blurayreporter" only_single=false] Welcome back to this week’s second slot dedicated to the latest Blu-ray offerings from the 2011 Consumer Electronics Show. Panasonic Panasonic showcased a range of Blu-ray players this year, the pinnacle of which was an impressive 3D Blu-ray player, the DMP-BDT210, which went onto win not one but two CES awards [...]

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Blu-ray Emmy® Winners Honoured at CES 2011

Published January 19th, 2011

[tweetmeme source= "blurayreporter" only_single=false] Back in November we brought you fantastic news that the Panasonic Corporation, Royal Philips Electronics, Sony Corporation and TDK Corporation were soon to be presented with an Emmy® Award on behalf of the National Academy of Television Arts and Sciences (NATAS). The 2011 Consumer Electronics Show in Las Vegas hosted an [...]

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Blu-ray shines in Germany

Published December 20th, 2010

[tweetmeme source= "blurayreporter" only_single=false] New figures from the German division of GfK have shown that Blu-ray has had another successful year in the region. According to Gfk, every tenth disc sold in Germany in the first half of 2010 was a Blu-ray Disc. Compared to the same period in 2009, this represents year-on-year growth of [...]

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BVA research gives thumbs-up to multi-format packaging

Published December 16th, 2010

[tweetmeme source= "blurayreporter" only_single=false] Research from the British Video Association (BVA) looking at how best to communicate to consumers what is included in multiformat Blu-ray Disc packages has been published this week. With some Blu-ray products now also including a DVD and/or digital copy, the BVA asked over 1,500 consumers which packaging best communicated what [...]

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Sweden’s Blu-ray Forum launches BD3D retailer certification scheme

Published December 2nd, 2010

Last year we brought you news that Sweden’s Blu-ray Forum and HDTV Forum had teamed up with electronics association ‘Elekronick Branschen’ to create an education programme for retailers on all aspects of Blu-ray. With the aim of training staff to a high level of knowledge on HD and Blu-ray Disc technology, the scheme has successfully [...]

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Sony brings World Cup content to Blu-ray Disc players

Published May 17th, 2010

[tweetmeme source= "blurayreporter" only_single=false] Football fans will be hard pushed to leave the sofa this summer with Sony adding FIFA World Cup content to its internet video service on Bravia TVs and Blu-ray Disc players. Previous World Cups can be re-lived with content including the top 20 tournament moments and profiles of legendary players. Christian [...]

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BVA capitalises on HD World Cup fever with UK Blu-ray bundle

Published May 12th, 2010

[tweetmeme source= "blurayreporter" only_single=false] The British Video Association (BVA) has announced a partnership between Universal Pictures, Walt Disney Studios Home Entertainment, Warner Home Video and Samsung that will see a promotional Blu-ray bundle hit UK stores ahead of the FIFA World Cup in South Africa. With this year’s tournament the first to be televised in [...]

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Danny Wallace Fronts Sony Pictures UK Blu-ray Campaign

Published January 15th, 2010

Sony Pictures has commissioned British comedian, author and columnist Danny Wallace to front its latest online Blu-ray Disc promotion in the UK. The video, embedded below, continues the themes of the BVA’s ‘What are you waiting for?’ campaign from the end of last year, highlighting again that an HDTV only really comes to life when [...]

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Fight Club marks arrival on Blu-ray Disc with viral websites

Published November 11th, 2009

David Fincher’s classic Fight Club celebrates its 10th anniversary this year with its long-awaited debut on Blu-ray Disc. To mark the release, two special websites have been created to immerse fans in the world of the film. WelcomeToFC.com integrates with your Facebook profile and gives it a Fight Club style makeover, while FightClubExperience.com allows visitors [...]

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