The figures demonstrate the increasingly popularity of the BD format, which is currently driving growth across the home entertainment market. Sales of Blu-ray Discs are up 69.5% (up 50% in value) on the same period in 2009, reaching 2.7m units in the first three months of the year, taking the total number of Blu-ray Discs sold to 15.6m units since launch.
Hannah Conduct, Marketing Manager at the British Video Association, said:
‚ÄúWhile it is extremely encouraging to see such strong growth in market volumes in the run up to Easter, the performance of Blu-ray is especially impressive. Growing sales show that the benefits of the format ‚Äì higher picture quality, superior sound, and an ever-expanding range of titles ‚Äì are better understood than ever before. The strong sales reflect consumer confidence in Blu-ray.‚Äù
The top three best selling Blu-ray titles of the quarter saw their Blu-ray performance average at 20% of the total disc sales with The Hurtlocker at 24% (Elevation Sales), Up at 17% (Walt Disney Studios Home Entertainment) and 2012 at 20% (Sony Pictures Home Entertainment).
The best selling Blu-ray Disc titles for Q1 2010 were as follows:
1. The Hurt Locker
4. The Twilight Saga – New Moon
5. District 9
6. This Is It
7. Toy Story
8. The Taking Of Pelham 123
9. Inglourious Basterds
10. Toy Story 2
For more details, here‚Äôs the press release.